One of the most significant distinctions at the “Hair Awards 2026 by Estetica Hellas” was awarded to “Roots Hair Salon,” which won the Gold Award in the “Best Hair Influencer” category during the 10th Anniversary Hair Awards held at the Athens Concert Hall.
The prestigious ceremony took place in the presence of representatives from the business, artistic, and journalistic sectors, as well as distinguished professionals from the hairdressing industry. The winners of the nine award categories were selected by an international panel of leading figures in the global hairdressing scene, including Dimitri Vinokurov, Angelo Seminara, Christophe Gaillet, Patrick Cameron, and Eric Zemmour.
This top distinction confirms the steady upward trajectory of “Roots Hair Salon,” which has successfully combined high aesthetics with a strong and authentic presence on social media. Through high-quality content, contemporary beauty proposals, and meaningful interaction with its followers, the salon has built a community of trust that sets it apart in the industry.
Since 2020, Giannis Papanikolaou and Olga Sarmatzi have been bringing their vision to life for a space that combines high-level technical services with a distinctive aesthetic philosophy. As CEO & Founder, Giannis Papanikolaou places particular emphasis on the overall customer experience, while Olga Sarmatzi, with her extensive career in the fashion industry and expertise in color, blonde looks, and hair extensions, contributes decisively to the brand’s creative direction.
Together with their team, they have created a modern beauty destination distinguished by its professionalism, consistency, and authenticity.
With personalized service and a human-centered approach at its core, “Roots Hair Salon” has developed a strong relationship with its audience, both within and beyond digital platforms. From the design of the space to the brand’s communication strategy, every element is dedicated to highlighting the natural beauty and individuality of each person.
Its presence on Instagram, with more than 26,000 followers and high engagement rates, reflects its dynamic growth and the significant influence it exerts on the contemporary beauty industry.
Kind regards,
“Beautiful People” PR Events
Haris Sianidis
