The opening party of the first Under Armour store in Greece and Europe was a joy to behold.
Outside the store many fans of the favorite brand were gathered from very early.
During the opening, Under Armour’s new trends for the 2017 winter were presented in a fashion happening, while several well known personalities of the sports, journalistic and artistic world who attended, were stunned by the top brand’s sports products, which is now in Greece due to Fair Group’s business effort.
Maggie Charalampidou acted as a Guest DJ, while all of the guests watched an amazing live act by Helen and Fenia Tsikitikou.
Under Armour was founded on 1996 and now is the second biggest sports brand in America, while the brand has already expanded its function also in Europe, Asia, Australia and Latin America. From the first moment Under Armour’s people wanted to design products with the aim to help people who exercise to improve themselves day by day, in a conjunction of their passion with technology’s power. Hence, each of Under Armour’s products is primarily designed in accordance to innovation and new technology trends.
Under Armour has created entrepreneurial sport products based on modern design, such as innovative sneakers, clothes made of contemporary fiber capable of holding the body’s temperature and humidity stable, sportswear and digital fitness mobile apps.
As Under Armour’s people say, the company’s philosophy is to provide the athletes all the neccesary sports equipment, in order to pull through the tough training in the best possible way, and simultaneously motivate them to improve themselves day by day and stay focused on their personal aims and targets.