The Grand Opening of the new offices of the family-owned international fashion company “BESTSELLER” (https://regioneast.bestseller.com/) in Greece (Thivaidos 3, Kifissia) was held with complete success, in which celebrities from Athens and the most well-known fashion crowd personalities gave the glamorous “present”. The event started with an impressive Fashion Show entitled: “A new day on sustainability”, presenting the new spring/summer collections of the “BESTSELLER” brands: JACK & JONES, ONLY, VERO MODA, SELECTED, ONLY & SONS, NAME IT and JJXX. The runway split in two, symbolized the elements of nature. At first the models walked next to the water, then they were transferred to the grass with the fresh flowers. Throughout the impressive catwalk, the sustainable values of “BESTSELLER” were displayed: Being Environmentally – Conscious Climate – Positive Impact – Centric Change – Ready Cruelty – Free Fashionable – Sustainable – Circular – Ethical – Bold – Fair. The presenter of the event was Eleni Tsolaki, the main speakers of the evening were Thodoris Stathopoulos, Country Manager of “BESTSELLER” in Greece and Alexander Helmut Korosec, CEO Region East/South of “BESTSELLER”, while the guests had fun at the after party with more exciting music selections by international Dj Xenia Ghali.
“One World, One Philosophy, One Family”. This is the motto of the corporate culture of “BESTSELLER” with every step towards a “greener” future, a more sustainable, next day, as it knows very well the impact of fashion on the environment. “BESTSELLER” fights for the sustainable development of the fashion industry. It works with suppliers who follow eco-friendly practices and inspires its customers to make more conscious choices by providing more sustainable products. Its selected suppliers are mainly located in China, India, Bangladesh, Turkey and Italy. With more than 17,000 dedicated employees worldwide, different cultures are for BESTSELLER a strong asset that promotes quality, positive results and strong values. Having in its portfolio more than 20 different fashion brands, it has clothes and accessories for women, men, teenagers and children.
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Yours sincerely,
“Beautiful People” PR Events
Haris Sianidis