The 30-Year Anniversary Party of the favorite athleisure wear brand “Body Action” took place with complete success, at “Simeion Piree” in Piraeus, in an evening that really no one missed! A multitude of distinguished guests from the business, sports, journalistic and artistic worlds of Athens rushed to attend the glamorous event. The businessman Nikos Bouras, founder of Body Action, the commercial manager Petros Kelesis and the well-known journalist Magda Tsegou, welcomed the guests and presented the vision and strategic plan of the “new era” of the company, as well as the upcoming “Fall/Winter” collection 23-24, which also marks the 30th anniversary of its establishment. A collection full of colors, designed in small sections – “story tellers” – where they harmonize with each other, ultimately producing a human-centered message that prioritizes ourselves and its evolution!
The central messages of the presentation were “Wear a Smile”, “Simplicity”, “Allow yourself to grow” and “Never give up”. Messages of optimism that speak of vision, determination, courage and bravery, which could not be represented better than the guest of the evening, Alexandros Ferretto, a member of the Body Action family, who with his attitude towards life is a source of inspiration and role model for all. Alexandros Feretos is the only Greek paraplegic and one of three in the world, who managed with patience and persistence to free fall from a plane and even holds the record for the Highest Halo Jump (High Altitude Low Opening) in France, falling from the 26262 feet!
The evening took off with aerial acrobatics and live acts that kept the interest and excited the audience.
“Body Action” embraces every body and believes that fashion is directly influenced by the trend of the time, which now more than ever, urges us to take care of ourselves and do things that fill us with joy! With this aim, the beloved brand creates clothes that contribute to well being, giving you the comfort, relaxation and style you need all day long!
The event planning of the event was undertaken by “Whatever Works” and the communication by “Beautiful People” PR Events.
Yours sincerely,
“Beautiful People” PR Events
Haris Sianidis