The leading company “Schwarzkopf Professional”, as part of the global campaign “FOR EVERY YOU”, held two impressive launch events for the hair experts of Greece, in Athens and Thessaloniki. The events were honored with the presence of two world-renowned artists: Tyler Johnston, Global Ambassador of “Schwarzkopf Professional” and Lesley Jennison, known as “The Queen of Color”, also Global Ambassador of “Schwarzkopf Professional” and they shared their knowledge and secrets behind the creations of “FOR EVERY YOU”. Together with the artistic team of “Schwarzkopf Professional – ASK Education”, they presented the new trends and techniques through a collection full of inspiration and evolution. The presenter on both evenings full of shine and beauty was the unique showman Takis Zacharatos, who with his explosive temperament put his own bright touch on the impressive shows. Representatives of the artistic world, who have loved and trusted the beloved company “Schwarzkopf Professional” for years, were also present.
“Schwarzkopf Professional” celebrates the message of “FOR EVERY YOU”. The philosophy is simple: Your hair is part of your identity. It is your trademark. Because your hair tells a story – your story. That’s why we are here: to give you the tools to embrace the power of your hair and express your authenticity. Every look is unique – like every person. Different lengths, colors, textures and styles in hair… all of this expresses what “FOR EVERY YOU” stands for: personality and diversity! “Schwarzkopf Professional” is distinguished worldwide for its innovation and top-notch professional products, while its Academy is constantly training the professionals of tomorrow. “Henkel” operates worldwide with leading brands and technologies in three business areas: Detergents & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel has over 140 years of successful history and is a global leader in both consumer and industrial products, with recognizable brands such as Schwarzkopf, Persil and Loctite.
Best regards,
“Beautiful People”PR Events
Haris Sianidis