“TOP Trends SA” with the exclusive representation of the mega brands “MCS”, “Franklin Marshall” and “Juicy Couture”, presented with a spectacular digital fashion show the new collection of “Juicy Couture”.
“Juicy Couture” is one of the most sought after and recognizable brands in the field of fashion, with celebrities such as Paris Hilton, Jennifer Lopez, Rita Ora, Joanna Kuchta, Winnie Harlow and Jennifer Aniston who have been photographed many times, wearing clothes of the favorite glamorous brand.
The guests of Juicy Couture, artists, media representatives and fashion people were early in the specially designed space of Zappeion Megaron during the Athens Xclusive Designers Week and took a close look at the new collection “COME HELL OR HIGH WATER” that will be available in the Greek market in the Spring – Summer ’21 season.
A few words about the collection:
The collection called “COME TO HELL OR HIGH WATER” is the embodiment of the creative vision of the brand, where liquidity is launched through the synchronized swimming team of Club Couture. The semi-precious stones are upgraded to iridescent droplets, combined with a selection of fluid prints, jacquard towels and modern decomposed shapes.
The iconic velvet has been renewed with fluid style prints and the introduction of super-velvet for a feminine bodycon silhouette.
The iconic styles are complemented by bold evening pieces and solid pieces of PVC, to create an exciting outfit from a top collection.

