PHILIPP PLEIN ARRIVAL IN ATHENS FOR THE GRAND OPENING
THE FIRST EXCLUSIVE BOUTIQUE ON THE STADIOU STREET
Exclusive launch party in Island Club Restaurant in honor of the designer
Athens, June 20, 2019. Famous for the phenomenon shows in Milan and New York for his celebrity front row and with more than 120 monobrand boutiques worldwide, German designer Philipp Plein, accompanied by his partner Lucia Bartoli, landed with his private jet on Wednesday 19 June in Athens, to welcome the elite of Athenian life, representatives of the domestic showbiz and brand enthusiasts at the official opening of the luxurious Philipp Plein boutique. The first street couture maître’s flagship store, in collaboration with Kalogirou SA, a subsidiary of the Fais Group, opened its doors in the heart of Athens’ luxury shopping, on Stadiou 4 in the emblematic City Link, this was celebrated with an exclusive launch party at Island Club Restaurant, the trademark of the Athenian Riviera.
A select group of Greek superstars, Eleni Foureira, Fay Skorda, Evangelia Aravani and Ioanna Bella, framed by well-known male athletes and models, set up #PhilippPleinSquad especially for the opening night and attended by the popular designer, dressed exclusively with Philipp Plein creations from the King of Fashion Summer Collection, which marks the 20th anniversary of the brand. The strong beats under the care of the well-known DJ Michael Prado, the official sound designer of the foreign house that arrived in Athens especially for the occasion, as well as the private label Philipp Plein Champagne, which was plentiful in the boutique, gave the slogan for a great celebration Fashion which culminated immediately afterwards at the Island Club Restaurant. In the big party given to Philipp Plein, which lasted until the early hours of the morning, the creator, acting as host, and Michael Prado in the deck, proved once again why his after-show party is becoming talk of the town in Fashion Weeks.
In a prominent position at the entrance of the boutique, the bejeweled skull, the symbol of Philipp Plein, welcomed the guests inside, in a place where modern minimal design meets the disco aesthetics and the baroque ‘n’ roll style of the creator. The black color and dark shades dominate the interiors, the shiny surfaces “contradict” creatively with the matte finishes, while the mirror lining – in showcases and walls – creates a unique effect of reflections, an endless play of light with the shadow, is enhanced by lighting design. Murano Crystal Chandeliers testify to the Baroque influences of the artist and are a distinctive addition to the flamboyant aesthetics of the German designer in the space, who began his career as an interior designer and became widely known in fashion with bejeweled skull T-shirts as well as for the street couture style of his collections.
Challenging, imaginative and always luxurious, Philipp Plein, men’s, women’s and children’s collections combine street style with official appearances and are an ode to life-passionate people who bring reality to their inner desires, living their fullest every day.
From Madonna to Paris Hilton, 50 Cent, Rita Ora, Grace Jones, Snoop Dog and Nicki Minaj, Philipp Plein has been linked to A-list names of world music, drawing inspiration from the mainstream to the more avant-guarde musical trends, and is now the No. 1 choice in the young & beautiful crowd dress code that has made R’n’B the ultimate musical scene of the era. For the fashion world, however, Philipp Plein is the new spokesman for the luxury street style but also the designer who creates the biggest buzz in Milan – but recently in New York with the Billionaire F / W 2019-2020 show – so shows as well as with his after-show party. He is a completely anxious creator who sets up swimming pools, gyms, amusement parks, disco clubs and restaurant kitchens as scenery in his desfiles to walk on the hottest names of world modeling like Bella Hadid.
About Philipp Plein Starting with luxury pet cots, Philipp Plein founded his company in 1998, and in 2000 he exhibited his first Home Collection with indoor and outdoor furniture in international exhibitions. His love for fashion, however, led him in 2004 to make the big turn in his career by presenting the first casualwear collection, while in 2008 he officially launched fashion brand Philipp Plein with ambassadors Naomi Campbell and Marcus Schenkenberk, two of the most legendary top models of the season. Since then, it has grown into one of the most fashionable fashion brands worldwide with showrooms in Milan and New York, as well as exclusive boutiques and points of sale all over the world. The last addition is the luxury boutique of Athens, which operates under the management of Kalogirou SA, a subsidiary of the Fais Group, which has been active in the wholesale and retail of fashion products for more than 40 years.
Philipp Plein Boutique : City Link, Stadiou 4, Athens – T. 211 1088165
# PhilippPleinAthens