Agent Provocateur, one of the most iconic names in the luxury lingerie industry, officially opened its first store in Greece, choosing Mykonos, the international reference point of the cosmopolitan summer, as the ideal destination. In the heart of Matogiannia, on the island of the winds, the glamorous Grand Opening of Agent Provocateur evolved into one of the most talked-about events of the three-day event, attracting a large crowd that flooded the area. The attendance was so great that the narrow streets of the island were suffocatingly filled with visitors, fashion lovers and personalities from the artistic, journalistic and business worlds who rushed to attend the arrival of the iconic luxury brand in Greece. The guests had the opportunity to get to know the aesthetic world of Agent Provocateur up close and personal and discover the brand’s new collections in a space that perfectly captures its philosophy and identity. A special moment of the event was the presence of the beloved Maria Antona, who took over the music decks and gave the attendees a dynamic DJ set, full of energy and summer mood. Her musical choices contributed decisively to creating an atmosphere that captured the modern and bold aesthetics of Agent Provocateur.
Agent Provocateur, since its founding in 1994 in Soho, London, has established itself as one of the most important luxury lingerie houses worldwide, uniquely combining sensuality, feminine empowerment and luxury. Its arrival in Greece marks another important step in the brand’s international development, confirming its strategy for presence in top destinations of global interest.
The new store in Mykonos is a modern fashion and luxury destination, where the characteristic aesthetics of Agent Provocateur meets the unique energy of the island. The design of the space, the carefully selected service experience and the exclusive product collection create a boutique that promises to be a point of reference for luxury shopping enthusiasts, in one of the most emblematic summer destinations in the world.
Store address: 13 Mattheou Andronikou, Mykonos
www.agentprovocateur.com
Best regards,
“Beautiful People”PR Events
Haris Sianidis