With an interactive fashion party, the beloved Giannis Spaliaras welcomed friends, associates, representatives of the artistic, journalistic and business world, as well as many fashionistas who have supported the premium clothing brand since the beginning, to the Launch Event of the brand new brand “Braham” at the restaurant “Pasaji Athens Restaurant”. The festive atmosphere was complemented by the presentation of the premium collection “Seed Series”, related to Bitcoin, by founders Fotis Papageorgiou and Giannis Spaliaras, as well as co-founder Alexandros Karabatsos.
“BRAHAM” is a brand that defines itself as a “Statement of Existence”, born from the energy of Athens’ neighborhoods and is designed to combine spirit and identity through clothing. The brand’s garments are not just fashion items but objects with meaning, accompanied by a sense of durability and personal identity. The collection includes streetwear pieces such as hoodies, crewnecks, sweatpants and t-shirts in premium cotton fabrics and oversized cuts, with an emphasis on black, showcasing a combination of high quality and street style approach. At the same time, there is the “Seed Series”, where Bitcoin is hidden inside the garment, which functions like a real Bitcoin wallet. Anyone who finds this phrase inside the garment can enter it into a non-custodial wallet to see and claim any amount of Bitcoin there is inside. In addition, every time sales of this series increase, on-chain Bitcoin airdrops are distributed to these wallets, creating a “living” online cryptocurrency space for the owners of the garment.
Regards,
“Beautiful People”PR Events
Haris Sianidis