Under Armour’s first official presentation was held with great success at Estate Club in downtown Athens.
Plenty of personalities from the athletic, media and artistic fields came to admire and were surprised by the company’s high quality sportswear that will now be available in Greece, thanks to Fais Group of Companies.
Presenter of the show was Katerina Kainouriou, whilst Maggie Charalampidou and Eleni Foureira musically entertained the guests. 15 of the most famous names of Greek fashion, styled by stylist George Segredakis and hair stylist Vassilis Mpouloumpasis, participated at the fashion show.
Founded in 1996, Under Armour is the second biggest sportswear company in the U.S., competing against well-know brand names, and has managed to spread in light’s speed across Europe, Asia, Australia and Latin America. Its core value is to design products which will help athletes improve every day, whole combining their personal passion and drive with the power of technology. This is why each and everyone of Under Armour’s products has at its designing basis innovative elements and the latest technological developments.
