The Under Armour, believing in the ideals of sport and “fair play” and being the most advanced sports company in the field, organized with the assistance of the auspices of the Municipality of Kifissia, the 3rd in a row “Run City Challenge” (10 km, 5 km & 1km – children’s game) on the streets of Kifissia and N. Erithrea. The set up has become an institution and has acquired its own enthusiastic audience after the first two successful events in 2016 & 2017.
The race begun in the Under Armor Brand House of N. Erithrea while the routes combined the urban element of the city with the green and serene element of nature as the runners started from Kifissias Avenue and passed through the Fassideris Forest. Ambassadors of the big event were Mara Darmusli, Elena Papageli, Panos Theodorou, Eva Saltaferidou, Evi Skaroni, Nikos Markantonis and Nikos Veliziotis.
After the end of the competition, participants and many celebrities from the artistic and sports field found in the shop of Under Armour in N.Erithrea, enjoyed refreshing Bufala Gelato ice creams & energy drinks by Red Bull at the party organised for the award of prizes.
Part of the proceeds of the match went to the Social Care “AMKE TOUCH OF LIFE” Non Profit Company which provides free medical, psychological and social support to cancer patients and their familiar surroundings.
The organisation and the success of the games would have been impossible without the help of sponsors: Vikos, X-Treme Stores, Dole, Macedonian Halvas, Holmes Place, ODYK & Elgiben.
The top-of-the-line “All About Running” company was responsible for the race, while the PR of the event was hosted by the PR & Events Association company “Beautiful People” and Haris Sianidis.