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Glamorous presenters and distinguished guests gave a present at the Hair Awards 2017 of Estetica Hellas magazine in the Zappeion Mansion for the second consecutive year with presenter Takis Zaharatos.
Estetica Hellas Publishing Director, Fryni Latos, welcomed the attendees to the great evening of hairdressing art, which also brought to this year the best products and services in the hands of hairdressers, while the publisher of Estetica Hellas Vagelis Papalyos said in his brief greeting That “the awards are the culmination of the 15-year presence of Estetica Hellas in the Greek market”.
The event was honored, among others by the presence of Estetica Italia Publishers and Director Roberto Pissimiglia and the world business legend, the co-founder and Chief Executive Officer of Paul Mitchell and Patron Spirits Mr John Paul Dejoria. Particularly impressive was the closing of the event when it came to stage models from a total of nine hairdressing groups presenting from a special trend, as it was imprinted in the course of 70 years of the journal Estetica
Gold sponsors of the big night were LOreal Professionnel and Wella Professionals and sponsored by Paul Mitchell. Also, sponsors were Vang, Farcom, Kyana and Imel Professional. The sponsor of the “Best Hair Collection” category was HighLife and the promoter of Panasonic.
Finally, backstage equipment promoter was Commo Interiors, print journalist Pressious Arnanitidis, and sponsor “Event Sponsor” by Amuse. It is worth noting that the awards were held under the aegis of the Athens Chamber of Commerce, the Hellenic Chamber of Commerce and Industry and the KKEK.